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The Crests were one of the more colorful groups of their era;
the Brooklyn/Staten Island doo-wop quartet was an unusual ethnic mix -- including one
Italian, two blacks, and a Puerto Rican -- and was fronted by the powerful lead singer,
Johnny Maestro (born Mastrangelo). Formed in the late 50s they achieved local fame
in the New York City area, where they were considered one of the best vocal groups around.
After a debut on the tiny Joyce label with My Juanita, they moved to the
larger Coed Records, where their first release,
Pretty Little Angel, was a regional hit. But it wasnt until two
important deejays took a fancy to the B side of their second Coed single that the Crests
made it onto the national charts and became established as a major group.
In the early days of rock, a
group would often show up in the studio and their label would present them with the songs
they were supposed to record. They didnt have any choice in the matter. In 1958,
Coed gave the Crests two songs for their second single. The first was Beside
You, a standard doo-wop tune that was expected to get radio airplay.
That song was more in tune with what was happening on the radio back then,
Johnny Maestro recalls, the real rhythm and blues doo-wop stuff. It had more
harmonies, I think. It tended to lean more toward what was happening. The flip side
was 16 Candles, a teen birthday theme that Maestro remembers as a little
classier, brought in by staff writers Luther Dixon and Allyson Kent (Dixon co-wrote
a ton of rock classics, including Soldier Boy and Mama Said by the
Shirelles).
Although the infamous payola
investigations were just around the corner in late 1958, disc jockeys were still
obliviously playing whatever they wanted to, independent of playlists. Alan Freed of New
Yorks WINS and Dick Clark on ABC-TV, were two of the most influential deejays in
America, and they liked 16 Candles a lot more than Beside You.
They both played the song incessantly. Soon other disc jockeys began playing that record,
which led teenagers to start buying it, which led to the song becoming #2 in the country.
It was a clear-cut chain, beginning with a few important jocks who decided what American
kids would want to hear. And thats the way it happened with many tunes. Today
16 Candles is considered a classic, but we never would have heard it at all if
it hadnt been for Freed and Clark.
FOR THE RECORD: The
Crests luck was great, but not perfect. A quirk of timing kept 16
Candles from hitting #l. When the record was at its peak at the end of 1958, the
Christmas novelty tune, The Chipmunk Song was in the process of selling about
two million copies. Nothing couldve knocked it out of #l. 16 Candles was the Crests only Top 10
record, although Maestro was back in the Top 10 in 1968 with a different group, The
Brooklyn Bridge, singing his first million-seller, The Worst That Could
Happen.
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